Well worth the read. A few years ago I never really cared, one way or another, what I was eating. Then my world turned upside down when my wife stepped into my life and slowly brought me into a point where I actually care about what I eat. Yeah, I still go for fast food more than I should, but when given the choice her influence has really shaped how and what I eat.
The blog behind the link above presents a solid case for eating local and organic. Please swing by and give it a read.